WHAT IS FRENDS
It’s good to know who your Frends are, so allow us to introduce ourselves. Frends is a crew of pro and bro snowboarders who are separate and unique beings, but are bonded together creating one body, much like the most awesome robot warrior of all time, Voltron. Some cliques tend to block you out. You don’t get invited to their parties. They don’t let you in on all their funny inside jokes. They don’t even tell you about the best new music they’ve been hearing. We at Frends think that is lame. We want you to be our friend. We want you to join our crew. Even if you’re not flying down the mountain with us, or up late-night singing awful karaoke renditions of “Sweet Child Of Mine” with us at a dive bar-you’re with us in spirit, and we’re with you.
As a crew, we have each other’s back, but as a brand-we have your back. Our products are inspired, designed, engineered, field-tested and built to meet the same parameters we have for each other. Just like our friends, we want our gear to be strong, reliable, original, fun, dependable, and interesting. While some other brands regurgitate and repurpose existing product (kind of like putting lipstick on a pig)-Frends has taken the time to build our gear from the ground up using our crew as the inspiration, and of course, the most brutal and honest research and development team you can ask for. Basically, we break our stuff so you don’t have to.
We test our gear on the mountain, at the party, in the Jacuzzi, in the mean streets-we make sure that by the time you get a product from Frends, it’s perfect. We don’t want to look like chumps, so we’ve made sure our products are legit. Nothing’s worse than when a friend lets you down, and here at Frends-that just doesn’t happen.